News Search Engine Optimization Specialist To Discuss Why Google News Puts the Public Back into Public Relations.

Jamie O'Donnell Will Discuss Boosting PR Visibility with SEO on Nov. 10 in San Francisco at Bulldog Reporter's PR University Advanced PR Technology In Practice

SAN FRANCISCO -- Bulldog Reporter's PR University has invited news search engine optimization specialist Jamie O'Donnell to explain why Google News, Yahoo! News, and AOL News put the "public" back into public relations. O'Donnell, the co-founder of SEO-PR, will discuss "Boosting Visibility with SEO" on Nov. 10 in San Francisco at Advanced PR Technology in Practice, an intensive one-day update on blogs, SEO, social media and online measurement tools.

"When people conduct a news search, they often find recent and relevant press releases along with articles in the results," says O'Donnell. A recent report from Outsell found that "press releases have leapfrogged over trade publications" to become the top news sources of knowledge workers. Bennett & Company's 15th annual media survey also found that online research remains the number one source for journalists to obtain additional story information. In fact, 75% of journalists search the Internet for previous stories on their subject.

"To reach both of these key audiences, PR professionals need to learn how news search engine optimization can boost search engine visibility, increase website traffic, generate sales leads, and sell products online," says O'Donnell.

The news search engine optimization specialist will cover this ground in the first half of the session on "Boosting Visibility with SEO and RSS." In the second half, Sally Falkow, President of Expansion Plus, will cover RSS and Syndication of Press Releases. Go to http://www.bulldogreporter.com/advancedprtech/ for more details or to register for the Bulldog Reporter event.



SEO-PR (http://www.seo-pr.com) is a search engine optimization and public relations firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Monitor, Southwest Airlines, and Verizon SuperPages.com. SEO-PR won the 2005 Golden Ruler Award from the Institute for Public Relations for "using new media and new techniques to tie public relations to sales."

Jamie O'Donnell has more than 20 years of experience in public relations and online https://www.seoinc.com/ marketing. Larry Chase's Web Digest for Marketers has named O'Donnell to its "Who's Who in SEO Experts," and KDPaine & Partners' The Measurement Standard has called O'Donnell a "measurement maven."

Optimized by Newsforce

COPYRIGHT 2006 Business Wire



No portion of this article can be reproduced without the express written permission from the copyright holder.

Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

http://www.thefreelibrary.com/NewsSearchEngineOptimizationSpecialistToDiscussWhyGoogleNews...-a0154064927

0 Comments

Seo for a Beginner

1. Offer Quality and Unique Content

Having it in mind that content is king; strive to offer original and quality contents that cannot be found anywhere else.

Before creating your contents and publishing them; ensure that you do sufficient keyword research using keyword tools available on the internet such as the Google Keyword Planner found in AdWords account.

While creating your content; be sure to use your researched keywords naturally throughout the page to maintain a good flow; and also to avoid spamming the search engines.

2. Use Anchor Text



Using your keywords as anchor text; provide links to the pages within your website; with relevant topics as the anchor text.

On the other hand; if necessary, you can provide links using these keywords as anchor text linking to other relevant http://seoebook.seo.lib.oh.us/ sites; with good reputation and quality content to offer more insight to your visitors

Avoid linking to irrelevant sites with low quality content as this will hurt your web-page ranking; or even worse the whole website ranking.

3. Optimize Page Visibility Using Images

Web crawlers are in love with images; utilize images on your web-pages so that they are fully optimized for search engine consumption.

Use image description and caption text boxes to describe what your web-page content is all about; ensuring that you include all the necessary keywords you expect to rank high for.

Use quality and large images on your web-page as these are always doing better in search engine results page.

On the other hand; be sure to use your own images; or buy from sites selling images online; or otherwise find the rights to use free images from sites like Google Images offering images and photos for free use.

Make sure you read and understand the terms of use of all images you find on the net to avoid legal charges against you.

4. Make Use of Headings

Separating your content into different heading has a significant impact on both search engine and human optimization.

Provide headings and sub-headings with quality and relevant keywords depending on the topic of that heading or sub-heading.

If you are using plain HyperText Markup Language (HTML); utilize in your content page the H1, H2, H3 and so on; so that emphasis is made depending on the importance of the keywords on your titles and sub-titles.

http://hubpages.com/business/Google-Seo-Beginners-Guide



0 Comments

What Is Search Marketing?

seo-ppc-sem-ss-1920What Is Search Marketing?



Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Search Marketing encompasses:

SEO: Earning traffic through unpaid or free listings

SEM: Buying traffic through paid search listings

Originally called "search engine marketing," the shorter phrase "search marketing" is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" -- or SEM -- is now typically used to describe paid search activities.

Yes, we know that can be confusing -- but that's how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth.

For those who want to learn more about either SEO or SEM, see our guides below:

Search Marketing Advice At Search Engine Land

At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you'll find links to our most recent stories on search marketing:

SEM Library Archives is an area of Search Engine Land that provides a collection of all stories we've written on the topic of SEM. We also have subcategories, including:

SEO & SEM Tools is another area of Search Engine Land with a collection of stories we've written about search marketing tools. It includes these subtopics:

SEM Industry is a section of Search Engine Land that focuses not on http://seoforlawyers.net/ search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:

More Search Marketing Resources

For educational search, social and digital marketing workshops and sessions, attend one of our SMX: Search Marketing Expo conferences. Our research arm and webinar site Digital Marketing Depot, also has SEM presentations available on demand, to anyone, for free.

Get Search Marketing News & Advice Delivered To Your Inbox

Subscribe to our  daily SearchCap and newsletters to get the latest search marketing news from our reporting team and from Search Engine Land, Marketing Land and other trusted sources all over the web.

http://searchengineland.com/guide/what-is-sem

0 Comments

20 Essential Search Engine Optimization Tips for Small Business Owners

Last Updated Jul 29, 2010 10:42 PM EDT

Matt Cutts, Google's most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don't expect to find an explanation of all 200 here -- because I don't know them. (That's why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots of so-called SEO experts will swear they know enough to fill a swimming pool. Don't buy it -- they're overselling their expertise and even if they aren't, you don't need to know enough to fill a swimming pool. Search engine optimization is something every small business can do on its own with the help of a few simple rules.

First, a word of warning about the limitations of SEO: You can optimize all you like but if people aren't searching for and talking about what you're selling, no amount of SEO will help you rank or sell more. Figure out what people are looking for by doing some keyword research. Try tools like SEO Book, Google Keyword Tool or Wordtracker (I also like using Google Insights for trending results. Hint: Search and look at the bottom).

Now, let's talk about what's on your site and how to optimize it. (I consider this part to contribute only about 30 percent to your overall search rank. I'll get to the other 70 percent later in the post.)

1. Write Website copy for humans. Search engines are smart. They know what a real sentence, paragraph, and links should look like. Don't keyword stuff your site or talk about the same things over and over again to try to beat them. It doesn't work.

2. Focus on 5-20 main related keywords or phrases for your entire Website. You don't want to spread yourself so thin you don't rank well for any search terms. Try to "own" the search for a select number of terms. Use the tools above to identify the ones that will drive up the quantity and quality of visitors.

3. Get your best keywords into your domain, folders, and page names. For some great examples of how to create keyword-rich domain names, check out the results for these searches: used cars, monkeys for sale, belize vacation. Folders and pages should also include keywords: for example, http://www.yourdomain.com/used-cars/used-ford-thunderbird.html.

4. Check your keyword density and tweak as necessary. Keywords and phrases for a page should be around 3-5 percent of the total text and links of any particular page (not too much more and not too much less). Don't just focus on your homepage. It's about 50 percent of the search weight of your Website but every page needs keywords to create a "theme" for search engines. The more pages that are ranked, the more entry points your Website has.

5. Make sure the title of each page is different. Mix up your keyword combinations and phrases and don't use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most.

6. Include a unique meta description for each page. Include phrasing that has a call to action since it is seen under your title in many search engines. For example: Buy a used car today. We offer great financing for our used cars. To learn more about our used cars, trucks and automobiles call 1-800-used-cars today. Use no more than 155 characters.

7. Style your keywords. Use header, bold, and italic tags throughout your Web pages. These keywords are important and you should show that to visitors & search engines as well. You can style header tags by using some simple CSS to match your Website.

8. Name your Images. Get keywords and phrases into the file names and use them in alt tags, too. For example: used-cars-1965-thunderbird.jpg with an alt tag of "Used Cars -1965 Thunderbird."

9. Link intelligently to yourself. When linking from one page to another on your Website, use your specific keywords or phrases. Don't just use words like Home, Products, Contact if you can use Used Cars Home, Our Used Cars, Contact Used Cars.

10. Create an XML Sitemap. Search engines love them. You can build a quick sitemap for your Website using XML Sitemaps Generator. Upload your sitemap where your front page (index file) is located, then just tell Google, Yahoo, and Bing where it's located at (http://example.com/sitemap_location.xml). A quick way to do this is with a robots.txt file...

11. Create and upload a simple robots.txt file. These tell search engines what you allow or disallow them to add to their search engine. Google has a good description of how to make robots.txt file here. (It takes about five minutes.) Add your sitemap location to the robots.txt and you won't have to submit it to the search engines manually like above. Just add sitemap: http://example.com/sitemap_location.xml to the robots.txt file.

12. Link out. Search engines give more importance to Websites that link to other related sites, especially if they're local to your city or state, or industry. Create a "Resources" page with keyword-rich links out to other sites.



13. Refresh your Website with new content and pages regularly. One easy way to do it: Find related subject RSS feeds and add a couple to your Website too. I like Google AJAX Feed and WebRSS for this, and there are more here.

What you can do on your Website is pretty easy to see; how Google and others tie everything together is not. This is what happens offsite and it's really where the rubber meets the road. Think of it this way: An expert grows their influence and reputation as more people cite their expertise, whether they are a big name in a small niche or a big name in a huge field. The same is true for Websites. And just like people, the more popular your subject matter, the harder it is to get through the noise. Keywords can only do so much; recommendations -- in the form of links -- from influential people and Websites are what will give you a real edge.

Here's how to get links that matter:

14. Ask the right people to link to you. Check the page rank of as many Websites you can find in your industry and start by asking the ones with the highest rank. Link to them first on your Resources page and then email them and ask for a link back. Send them the keyword-rich link text you would like them to use for your Website. Join the Better Business Bureau and your local Chamber of Commerce also -- they usually link to you automatically and this helps in local searches. Check to see who is linking to you by using Yahoo Site Explorer. All of this sounds labor intensive but it's worth a year of your time if it helps you get the No. 1 spot.

15. Create a "Link to Us" page. I have found that if you offer logos and keyword-rich link text to visitors, they will link to you. Here's an example I created for linking to Cloud Hosting at Rackspace. If you do email marketing, email the page to your subscribers and past customers and ask them to link to you.

16. Become an expert on more sites than just your own. Write guest blog articles for your industry on popular Websites. (See how I just did that in tip #15.) Start your own blog and incorporate it into your Website; post and comment on Twitter and Facebook about your industry; answer questions on Yahoo http://www.webopedia.com/TERM/S/SEO.html Answers or Google Groups; submit reviews on Yelp, Amazon, ePinions, and Alexa; comment on industry blogs and forums. Link back to your website when it's helpful but don't overdo it.

17. Get listed in directories. They have been around a long time and search engines scan them for new links because of their reputation. Try DMOZ, Yahoo (fee required, but worth it), Business Directory (fee), Ezilon, Best of Web (fee), BizWeb, Gimpsy (fee), Go Guides (fee), Google Directory, or ipl2.

18. Give away free stuff. The more content you can make available for free -- samples, whitepapers, software, tutorials, tips, coupons, contest prizes, etc. -- the more people will link to you so they can pass it on.

19. Syndicate your press releases. Send out a press release locally or nationally when you create a new product or service and link to yourself in it. Here is a nice list of some popular ways to syndicate your press releases.

20. List yourself on Google Places. This means your business will show up as a Google map search result and it carries a lot of weight for local searches.

Getting a higher search engine rank will always be about compelling products and information that is spread by word of mouth. I love what my colleague Klee Kleber, the VP of marketing of Rackspace, says about SEO: "It's a religion." I, like everyone else, have different beliefs on how Google works and we can talk about it until we run out of breath -- but no one knows for sure except the hundreds of Ph.Ds that work at Google. But a strong foundation of great products and quality keywords and links is always the best place to start and build from. To learn more about SEO, check out the best two sources I have ever found at SEO Book and SEOmoz. Keep me updated on how it goes.

© 2010 CBS Interactive Inc.. All Rights Reserved.

http://www.cbsnews.com/news/20-essential-search-engine-optimization-tips-for-small-business-owners/



0 Comments

Search Engine Optimization Services - Points You Need To Be aware of

You will findnosecret potion for web-sitesto position high in search engineratings. Your best optionwill be togo in forSearch engine optimization services. Many peoplebelieve thatwebsite ownersmight haveemployeda bit of 'unique' trickto arrive at the top. They have an inclination to forget that a search engine optimizedsitecan achievemoremiracles than any trick. Honestly speaking, there http://www.microsoft.com/web/seo/ isn't anyinstanttrick. It does takecarefuloptimisation, determination, and alsogoodmethods tocreate a high-ranking web page.

Successfulsearch engine marketingcomprisesquite a fewthingswhich can be too difficultto comprehend. The jobis advisable left to the Search engine marketingspecialists. Theseprofessionalshave got in-depth knowledge of the seo process and are also well-versed with the 'moods' of the major search engines.



GettingSearch marketing services works incredibly. There'susually a spurt in yourwebsite trafficand also you seeyour internet-sitegoing upto the topin just ashort time. You can obtainequivalenteffectsby putting on certain methods but, there is a difference simply becausethese types of tricks usually lead you to the spam community. The search enginemay possibly blacklist your internet-siteand perhaps ban it.

Be mindfulin pickinga search engine optimisation service considering that theachievement of your on-linebusinessis going to dependa whole lot on all of theseprofessionals. If youemploya specialist, you confide in him your corporationideasas well astactics. Assuming theyfail toofferthe requiredresults, you not onlysuffer a loss ofyour hard earned cash, but also lose your edge against your competitorson the internet. It'svital that youchooseSearch engine optimization servicesthatutilizemoralmeans todriveinternet websitesto # 1. The expertsmay possiblyimplementincrediblemethods todriveyour web site to the top page, however ,whatever they carry outought to fall within moralguidelines. If not, various search engineswill ban your internet site. You shouldremember that applying black hat techniquesmay possibly tarnish your own reputation more rapidlythan ever before. The Internetis usually aplacewhere by words spread quickeras opposed to speed of sunshine! When you decide onSeo services, you muststress on white hat techniqueas opposed tofastsuccess. If any SEOagencyprovides100 %promise that your internet sitewill rank the highest, drop the firmjust like a hot potato! No person, not even the most skilledSEOspecialist, can promisesuchaccomplishment and that as well, right away. The major search enginesalwaysreplace the algorithms employed to rank websites. You will never knowthe way theposition of your ownwebsite might change. The Netis actually a dynamic communityand also the scenario as well as rankingof sitesvaries in just a fewminutes.

http://engine.ezinemark.com/search-engine-optimization-services-points-you-need-to-be-aware-of-184590b4568.html

0 Comments

the Organization for Environmental Freedom

About

At vero eos et accusam et justo sa duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed.

 

Service

Nam liber tempor cum soluta nobi eleifend option congue nihil imper doming id quod mazim placeratet facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipis elit, sed diam nonummy nibh euis. 

Contact

Lorem ipsum dolor sit amet, euism tincidunt ut laoreet dolore consect adipiscing elit. Sed risus augue, at dignissim sit amet est sit amet, de tincidunt lobortis nunc. Nulla facili fusce a libero at nunc feugia.

 


We love what we do


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed risus augue, dignissim sit amet est sit amet, tincidunt lobortis nunc. Nulla facilisi. Fusce a libero at nunc feugiat tincidunt. Vestibulum a quam et tellus interdum molestie nec quis enim.